If you’ve seen Real Salt on a store shelf lately, you may have noticed our new labels and packaging. Several of you have noticed and called or emailed to ask if the changed packaging means a changed product. It doesn’t. Real Salt didn’t change. The unit sizes didn’t change. The company hasn’t changed. Only the packaging changed.
What Changed?
A lot of customers told us our old logo was hard to read — from a distance it looked a lot like the product was called “BEAL SALT”. We’re all about REAL and not so interested in BEAL, so we wanted to simplify the logo. We also removed the “Redmond” from the logo, hoping to keep growing Real Salt as its own brand independent of our parent company, Redmond Inc.
We also updated our pouches and the labels on our shakers. The packaging is similar enough to be familiar to you, but we made them as transparent as we could to show off Real Salt’s unique appearance, and of course they’re sporting the new logo.
What Stayed the Same?
Real Salt is still harvested from an ancient sea bed here in the U.S.A. It’s still the same product, with the same unique flavor and health benefits you’ve come to expect from us. We’re still the same company– which is great because we all really love our jobs.
We know change can be a little unsettling and we love to hear from Real Salt customers, so if you have questions or comments about our new look we hope you’ll drop a note on Facebook or contact us by phone or email.
16 Comments
Hello:
My family and i decided that we would like to try the sea salt. So, I went searching the net and discovered that Sea Salt is one of the finest brand on the market.
Could you say if this product is marketed in the Caribbean Islands, to be more specific in the Republic of Trinidad and Tobago.
Look forward to your reply.
Gillian Harrington
Wondering why you removed the word “Ancient” from your label?
Unfortunately, Gillian, it looks like Puerto Rico is the closest place to you. Not exactly an easy trip to the store! If you’d like to order by phone you can call our customer service group; they’ll be able to give you a shipping estimate. (800) 367-7258.
Hi Cynthia,
We actually only had the word “ancient” on the label for a few years — the text now (“nature’s first sea salt”) is what was on our label for decades. It’s still the same salt from the same prehistoric deposit, though!
My husband has been bringing your table salt home for years (is a trucker with NSG in Nebraska). A dear friend has researched and finds that bathing in natural salt is good for cancer cures. Do you have any information about that use?
I always bought the Ancient All Natural Sea Salt and is says it has 50+ minerals and iodine, and the new Real Salt says that IT DOES NOT SUPPLY ANY NECESSARY NUTRIENTS AND IODINE, so what really happened how can i know its the same Sea Salt,
The new symbol looks amateurish and cheap. The old one was much classier. I feel like your products have taken a step down. Who on earth thought it looked like “Beal”? Big mistake.
Best salt on the planet, and I’ve been using it exclusively since 1995. Real Salt makes everything taste better, and I wish it were in every supermarket.
Hi Jenny, sorry for the late response. (We had issues with the blog.)
You’ve noticed our new packaging (here’s a blog post about the change) but Real Salt, the product inside the packaging, hasn’t changed at all. It’s still the same product, with more than 60 trace minerals including iodine, as you bought before. (We list 60 now instead of 50 because testing equipment has improved since we started selling Real Salt.)
Those minerals include naturally occurring iodine, but the FDA has rules we have to follow. Any salt that does not contain artificially added potassium iodide has to include the message, “This salt does not contain iodide a necessary nutrient.” They even make sure it’s printed at a certain font size, which can be confusing, but we like to be good citizens in the salt world, and the FDA doesn’t seem interested to know that Real Salt actually contains 10% of the recommended daily allowance of iodine, without our having to add anything at all.
(So many tardy replies — forgive us for a configuration error that kept us from seeing your comments!)
Merceda, we agree with a lot of medical professionals who say salt baths are detoxifying–we even take salt baths regularly–but we really don’t want to become involved in making claims about specific cures. There’s an interesting book on Amazon that you might enjoy, Water and Salt – The Essence of Life by Dr. Barbara Hendel.
Thanks for the feedback, colquiri. I suppose we can’t suit everyone’s tastes, but at least you can be sure it’s the same great product inside the package!
Are you guys trying to correct the FDA’s labeling practice? It’s insane that you have to deny having iodine because it occured naturally instead of being added.
David, if you have a contact at the FDA you let us know! We think the policy is a little silly, but we aren’t being held back by it. Real Salt customers are smart — they generally trust nature more than they trust bureaucracy — but we wouldn’t complain if the FDA changed the labeling rules a little.
Does your salt come in a form that can be put in a table grinder? My husband really likes to grind his own salt and pepper onto his food, but I want to use realsalt!
It sure, does, Bethany. Here’s a link to Real Salt Coarse Grind, perfect for people who like to grind their own salt.
Found your salt in a little restaurant in Monticello Utah a couple years ago on a vacation trip.
It is really great. Ordering another one now.